Rodolfo Price is the founding Principal and CEO of Price Dean. With over eleven years of experience in accounting and tax services, he created Price Dean to cater to the specific needs of individuals and small businesses. Although Rodolfo is a proficient analyzer of numbers, it is engaging and connecting with his clients that he enjoys most, and it shows in his personal attention to each client's specific needs. Rodolfo is at his best helping clients determine and achieve their business and personal financial goals.
Rodolfo’s accounting career began with EpiCity in Atlanta, GA. As the lead accountant, Rodolfo was responsible for managing financials for mutliple apartment complexes and single family home rentals, as well as, commercial properties.
As a graduate of the University of Maryland, he received his Certified Pubic Accountant designation from the state of Maryland. Since then, Rodolfo was a Senior Accountant at LNR, a global leader in commercial real estate management, and an Accounting Supervisor at The Home Depot.
Rodolfo also served as Chief Financial Officer of The Thurgood Marshall College Fund, a non-profit organization in New York City. As CFO, Rodolfo reported directly to the CEO and was responsible for managing government and foundation grants, the accounting staff, and the audit process.
In 2006, Rodolfo started Price Dean to help small businesses manage their financial needs. Rodolfo saw a need to cater to small business owners after learning of the many difficult challenges small business owners faced. From understanding financial statements to tax planning, small business owners knew how to do what they did best but managing their finances was often times far more challenging than running the business.
Rodolfo takes pride in providing the best work to his clients, not some of the time, but all the time. His mission is to assist business owners with information that will help them plan, implement, and grow.
Outside of Price Dean, Rodolfo has served on several non-profit boards. His passion is educating people and business on financial responsibility and planning.
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